Because it’s important to be able to talk to people in a crisis.

Desiree Peterkin Bell
4 min readApr 18, 2022


During a crisis, it is important to understand the value of crisis communication. When a company has problems, they have a chance to damage their reputation. Many businesses lose money when they have problems, not just their good name. When there is a crisis, it is important to think about how it will affect a company’s image and its bottom line.

A crisis can be either latent or acute, and both are hard to deal with. The type of crisis that is acute is out of control and needs to be dealt with quickly by the company. Crisis communication is very important, because it lets you stay in touch with stakeholders and keep an eye on the public’s opinion and the reactions of your stakeholders. Regardless of what kind of crisis it is, you need to be ready and have a plan for how to deal with it.

Desiree Peterkin Bell revealed that, having a plan for crisis communications is important to keep employees safe and informed. In a crisis, it’s just as important to communicate quickly. Team members should keep an eye on social media and respond quickly and consistently to negative social media mentions. It is also important to make a plan for dealing with a social media crisis. This way, you’ll know exactly what to do when someone says something bad about you. In the event that your company has a social media presence, make sure you have a section for dealing with social media crises.

A crisis communication plan should include the core team that responds to a crisis and what they do. There should be a group email or chat for the core team. Each person should be able to get in touch with the group. There should also be a wider team that responds to incidents. This team should include departments like customer service, legal, social media, and security, as well as other teams. It is very important that you figure out what these people do so that you can best deal with the situation.

In addition to Desiree Peterkin Bell the first phase of a crisis is the most important and time-sensitive. During this phase, your organization should give clear directions and resources for getting more information. When people are afraid, it is also important to calm their fears and give them a sense of security about the plans and procedures of the group. If a crisis is widespread, it’s important to keep people up to date on what’s going on. During this phase, you’ll want to get feedback from people who have been affected by the crisis, correct misinformation, and keep an eye on the overall response to the crisis.

Your organization’s media policy should tell you how and when to talk to the media when there is a problem. If there is a crisis, employees and media representatives might talk about it with their friends and families, which could make things even more confusing. Ideally, these policies should be in a document that everyone in your company should read. This document should outline your company’s policy and procedures for dealing with a crisis. To make sure everyone is on the same page, you should write down every part of the crisis management plan.

As the name implies, it is very important for businesses to talk to their customers and other people when there is a problem. Customers, employees, suppliers, and the media could all be involved in this. Depending on what kind of crisis your company is going through, your social media strategy will be a little different. If there is a natural disaster, the company might need to act more quickly. A major business crisis, like a riot, might not require the company to communicate with the public. The best thing to do in these situations is tell your employees the truth as much as you can.

As important as it is to be transparent and consistent in crisis communications, most companies don’t know how their employees will respond to their messages during a crisis. This is a bad thing because most companies don’t pay attention to crisis communications because they don’t have the time to check on their employees’ engagement. The end result is a bad situation and a bad name for an organization. When the right communication plan is in place, however, it can help to lessen the damage and rebuild the company’s good name again.

According to Desiree Peterkin Bell, if your company has a problem, you need to come up with a plan and get the word out as quickly as possible. Your crisis communications plan should not only cover the first crisis, but it should also tell you how to respond in the future. Well-planned crisis communication will help you stay ahead of the crisis and protect your brand’s good name. People who work for a small company, like yours, might choose to have a small group of supervisory staff. However, bigger companies usually have PR people who know how to deal with these kinds of situations.

Communication can make the difference between life and death when things go wrong. People who believe in an organization will help it. In a crisis, strategic communication can help businesses move forward with their plans and return to the market with confidence. As a matter of fact, 55% of US citizens now use social media to stay up to date on the news. So, effective crisis communication strategies will make sure that the public is well-informed and involved in a crisis.



Desiree Peterkin Bell

Desiree Peterkin Bell and her agency are ready to help. They recently collaborated with H Code, a LatinX digital brand